Microsoft came up with the Surface Pro tablets to try and make a niche for themselves in the fast growing tablet market. The much-awaited Surface Pro was released amidst a lot of hype and so it was no surprise that the device was completely sold out in just a matter of hours. This happened not just in the physical Microsoft outlets, but the online supply stores were sold out as well. Therefore, it would seem that Microsoft was facing problems with the supply too limited for the demand.
Well, this not exactly bad news as far as Microsoft is concerned, but one may wonder why Microsoft would face supply issues of the sort. People with knowledge about the company’s sales said that Microsoft has sold only around about 1.5 million Surface devices, which is a slow start as far as Microsoft is concerned. Since they are not releasing any real numbers, we can only speculate various different reasons why this might have happened.
The most popular theory is that the Microsoft problems regarding the Surface Pro supply was because it was not in line with the demand. It has been supported by a few reports saying that certain Staples and Best Buy stores were given just one or two tablets for the launch. At the same time, other stores have reported better supplies. Even then, it was still not enough to meet the demands.
Another theory is that the manufacturing orders were based on the reception that the Surface RT device received at its launch. It would only be logical for the developers to presume that the high-end model would face troubles since even the cheaper, more consumption driven option had a reception that was not as enthusiastic as expected.
Then again, they could be simply trying to raise consumer interest through a situation of otherwise steady flow. While Microsoft can definitely pull off PR moves like that, it would also tend to imply that they somewhere lack confidence in their own product. However, there have been no other signs to indicate something like that. Moreover, as the Surface Pro is guaranteed to make immense sales among corporate customers, there really is no need to make an impression by leaving interested customers unsupplied.
Overall, the Surface tablet would seem like a decent product to own. With proper supply in tandem with the demand, Microsoft problems should all be resolved and we should be able to see the Surface Pro in more hands by the end of this year.